Association plans parley with stakeholders to grow outdoor advertising

Plans are underway by the Outdoor Advertising Association of Nigeria (OAAN) to strengthen ties with stakeholders to grow outdoor advertising in the country.

This was disclosed by the President of the association, Tunde Adedoyin during its 33rd yearly general meeting in Ibadan, Oyo State.

The move, Adedoyin said was to proffer solution to the challenges faced by the industry, charging the stakeholders to work harmoniously to ease the challenges.

The OAAN president, who promised to work with critical stakeholders to grow the association, underscored the need for a robust engagement with stakeholders in the industry as a key factor in determining the future of out of home advertising in the country.

According to him, “globally, there has been huge shifts in the practice and we are particularly challenged in a lot of ways in catching up with the trends; coming together will ease these challenges.

“Locally too, there are a number of issues confronting individual advertising companies and as the umbrella body, we have resolved to engage key stakeholders and together chart a course that would deliver value to every party.”

He emphasized that the unmitigated impact of the many challenges confronting the industry has been having effect on job creation and sustenance, which in turn impacts on the employment rate.

“Our industry contributes immensely to the employment market and there is quite a number of industries that depends on the smooth running and expansion of the job created here to build a secondary market; much less the impact of the individual member firm professionally deploying their service.

It is phenomenal, how much our impact adds to the economy”

The Governor of the host state, Abiola Ajimobi in his his goodwill message enjoined the association to raise the bar in service delivery for the respective government.

At the meeting, reports on the governing of the association were given to members, while projections for the executives of the association presented the future of the industry.

The session also included the admission and upgrade of membership status of respective members of the association.