Danslei debuts to help SMEs gain market relevance

Danslei Nigeria Limited has debuted in Lagos providing public relations, media sales and marketing services, with focus on helping Small and Medium Enterprises (SMEs) become famous industry brands and dramatically transform their businesses.

The company said it believes that good reputation is a critical asset in achieving success, especially in a competitive environment and that businesses, institutions, governments, countries, states and non- for-profit organisations need reputation managers to build their brands.

Its Executive Director and Head, Business Development, Uzo Ofurum, said: “At Danslei, we pack a combination of social and traditional media as primary option for managing information about our clients’ products, services and reputation.

“We understand that the little contribution we make in our communities go a long way in making our nation a better place to live and work in.”

He added that buying and creating media space in any media is a time consuming process that reflect hours of transactions between buyers, sellers and creative agents.

“So, we have come up with solutions that are user friendly and cost efficient for both the media sellers and the buyers. Our information rich services reduce the buyer’s time, while enabling the development of a cost effective media strategy,” he said.

He added that Danslei serves as a third sales channel for radio and television, newspapers and social media, complimenting their national and local sales efforts.

He had preached the gospel of reputation management directly to the local businesses in several cities across Nigeria and now translates his knowledge of the digital and traditional landscape into accessible information for those still stuck in inadequate dissemination of the values that they bring to the society.