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Firm unveils community-based initiative

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SO&U Group has unveiled a community-based scheme that it described as “little deeds, big impact” under its “Give Love” initiative, in efforts to impact on the needy in the society

SO&U Group has unveiled a community-based scheme that it described as “little deeds, big impact” under its “Give Love” initiative, in efforts to impact on the needy in the society.
 
The move, which is part of the company’s sustainable social responsibility, is riding on a commitment to work at building brighter future in the communities where it operates through employee volunteerism and community giving.

The Group said its subsidiaries, comprising Soulcomms PR, Maxi Media, Lucid Productions and Vyrus Digital continue its stride as a group with a heart, aptly reflecting a passionate team and committed to fulfilling its community obligations.

Group Executive Director, SO&U, Biodun Adefila, said: “Our aim with the Give Love initiative is quite focused. It is to provide a key investment to increase capacity and to meet an increasing demand in our community.
“We are thrilled with the impactful results we have had on this first run and are excited at future opportunities to simply Give Love”.
 
The Group Art Director at SO&U, Uche Osoka, said: “Working at the agency, we often see the needy in our community and knowing that these are tough times economically, it became imperative that we needed to do something particularly worthy to restoring some hope to our community.
 
“Thus, alongside other creative colleagues, we designed a lovely logo, branding designs and copy were done and the Give Love initiative was birth”.
The Head, Human Resources, Kemi Evbota, added: “We needed to make it easier to make donations but also particularly, to dignify the process of receiving these donations. The initiative is pretty simple.

“We receive the clothes, shoes, home appliances, utensils and food items you do not need or have in excess, we lay them out and hang them up nicely and those in need simply help themselves”.


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