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Governor Obiano, Obi of Onitsha laud SABMiller over empowerment scheme

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The Governor of Anambra State, Willie Obiano, and Obi of Onitsha, His Majesty, Nnaemeka Achebe, have lauded SABMiller over its youth empowerment scheme in the state.

The Onitsha-based beverage company, makers of the Hero brand of larger beer, splashed a whopping sum of N50 million on 24 young entrepreneurs that emerged winners in its Intafact Hero’s Foundation Kickstart programme in Onitsha.

The Governor urged other corporate entities to see the need to give back to their host communities.

The Governor noted that the beverage firm has offered 550 and 1,000 direct and indirect jobs respectively to persons most of whom were from the South East geopolitical zone.

He expressed joy that private organisations are now actively collaborating with the government to fight poverty and unemployment by empowering its young population to greater productivity.

In his address of welcome, the Chairman Board of Trustees of Intafact Hero’s Foundation, His Majesty, Nnaemeka Achebe, noted that the Intafact Hero’s Foundation Kickstart has made a resounding impact through her Corporate Social Investment (CSI) initiative.

The programme is part of the company’s Corporate Social Responsibility effort at alleviating poverty, hardship and unemployment among the citizens.

The Country Corporate Affairs and Strategy Director, Michael Daramola, said the company is desirable of encouraging enterprise development and job creation in the communities in which they operates, believing it is important to the company’s long-term sustainability.

He disclosed that the Kickstart programme was aimed at creating and developing a local culture of business entrepreneurship among young people in the South East part of the country, by encouraging and promoting business skills, hopes to see them emerge world-renowned entrepreneurs in the near future.

He noted that besides the grants, all the winners would receive training on business rudiments and would be closely mentored and coached over the next one year.

He added: “The modules of the training included Introduction to Entrepreneurship; Generating Business Ideas (Opportunities, Identification and Selection); Marketing Strategies; Financial Strategies; Organizational Strategies; Risk Analysis/Why Businesses Fail; Networking; and Coaching and Mentoring and How to write a Winning Business Plan.

“In a bid to impact in young entrepreneurs, the sum of 50 million naira was awarded to 24 successful applicants for their business expansion programmes and some will use it to set-up their business ventures.”

Daramola implored the awardees to reciprocate Intafact Hero’s Foundation’s gesture by ensuring the judicious use of the grants, and noted that the next edition of Intafact Hero’s Foundation Kick start programme would soon be opened and advised those looking to participate to start preparing on time.



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