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J’ennique, Hormel, United Capital host The Roundtable Series

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Leading Real Estate firm, Hormel Company Limited and United Capital Plc. is partnering J’ennique Consulting to host the June Edition of The Roundtable Series scheduled to hold in Lagos, on the 29th of June 2018.

The event, which is Nigeria’s foremost industry resource and knowledge platform focused on marketing to the affluent, is targeted sales and marketing executives, service professionals and brands/businesses offering solutions to the affluent consumer segment.

The Roundtable Series is a thought leadership workshop organised by J’ennique Consulting designed to provide industry insights, educate and inspire confidence through series of informative workshops focused on Affluent Marketing facilitated by industry professionals and management executives.

According to a statement by Adaeze Obiozor, Managing Partner, J’ennique Consulting “in an ever-changing industry driven by diverse motivations, sociocultural factors, interests, values and perception, the objective of The Roundtable Series is to provide concise reports, market trends and insights with expert contribution on the Nigerian Affluent Consumer.”

Olivia Edeh, Head Marketing, Hormel Company Limited lauded the initiative saying “Hormel Company Limited is pleased to be part of the June edition of The Roundtable Series as its objectives aligns with our corporate mission which is to deliver unrivalled value through competence and expertise which has earned us an enviable reputation in the Real Estate sector”.

Industry professionals will be sharing expert insights on the theme ‘The Psychology of Selling to the Affluent: An outlook on the Nigerian Affluent Consumer Segments and Purchase Behaviours” with the aim of arming participants with the knowledge to navigate the evolving consumer segment.


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