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Loeries appoints brand communicator as media partner

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Joshua Ajayi

The Loeries, a not-for-profit organisation has appointed brands and marketing publication, Brand Communicator, as its media partner in Nigeria.

Loeries Creative Week holds from Monday, August 13 to Sunday, August 19, 2018 in Durban, South Africa. The event recognises, rewards, inspires and fosters creative excellence in the advertising and brand communication industry in Africa and the Middle East.

A letter signed by Leories representative and Pan African agency, Lingo Communication, states that Brand Communicator would embark on publicity drive for the award in Nigeria.

The partnership involves Pre-Loeries coverage, coverage during the Creative Week and a post-event coverage using advert placements and editorial content on the magazine and online media to disseminate the news about the event.

Responding to the appointment, Publisher/Chief Executive Officer of the magazine, Joshua Ajayi, said the company was delighted about the appointment and would not rest on its oars in delivering quality brands and marketing reportage.

He added that it would do its best to project the image of Leories positively in the country by giving it wide coverage before, during and after the event for other agencies to participate in the creativity showcase.

“At Brand Communicator, we are passionate and dedicated to what we do. This partnership reinforces our leadership in Brands and marketing reportage in the country and it will spur us to do more for our esteem readers.”

Brand Communicator Magazine has won several accolades for its extraordinary reportage of Integrated Marketing Communication (IMC) industry stories.

It was awarded the prestigious LaPRIGA PR Magazine of the Year Award (Print) by the Nigerian Institute of Public Relations (NIPR), Lagos State chapter in 2017 for its commitment to upholding the highest professional standard in publishing and journalism.

Similarly, It was honoured as first runners-up at 2017 edition of Sustainability Enterprise and Responsibility Awards (SERAs Awards) for its consistent coverage and thorough reportage on Corporate Social Responsibility (CSR) in Nigeria.


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