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Noah’s Ark named agency of the year, wins 10 medals at festival

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Lanre Adisa

One of Nigeria’s creative advertising agency, Noah’s Ark Communications Limited, has emerged Africa’s Agency of the Year at the 2018 African Cristal Awards held in Marrakesh, Morocco, recently.

Noah’s Ark dominated other advertising agencies including South African creative giants–King James, FoxP2, DDB SA, Kenya’s Isobar, Morocco’s JWT Casablanca and Mauritius’s Circus to win the most coveted accolade Agency of The Year ranking.

They won a total of 10 medals including the Festival Grand Prize (The Grand Cristal) for ‘Prayer Warrior’ television commercial (TVC) for Airtel, another Grand Prize in the African Culture category, three Gold, two Silver and three bronze medals.

Designed to reward the best advertising campaigns created and broadcast over the African continent on any media, the festival afforded participants the opportunity of meeting decision-makers who gave them valuable insights on the African creativity market

Other campaigns that won laurels for the agency include; Ruth, a short film, Monitoring spirit (Whatchu doing?) for Airtel, Pure Love Challenge for Hypo, Peak Unstoppables for Friesland Campina WAMCO, Whatever Works Out-Fitness Challenge for Three Crowns Milk.

Speaking on the award, the Managing Director/Chief Creative Officer, Noah’s Ark Communications Limited, Lanre Adisa, described the feat as a very bold step forward for the Agency towards the actualization of its dream to put Nigeria on the global map of Advertising.

Adisa attributed the achievement to the immense support of the clients and the strong commitment of the Agency’s team to the 5C’s core values of the Agency -curiosity, courage, candour, camaraderie and compassion.

“Indeed, this is a very big accolade for us as an Agency especially winning against some of the biggest Agencies out of Africa including South Africa, Morocco and Kenya. This is also like an icing on the cake coming after a back to back Grand Prix win at the LAIF Award”, he said.

Also speaking on the feat achieved by the Agency, the Executive Creative Director, Noah’s Ark Communications Limited, Abolaji Alausa, noted that Noah’s Ark is the first black African Agency to be named Agency of the year in the history of the African Cristal Festival.

Alausa said “ To be declared African Cristal Festival Agency of the Year is no small feat considering the fact that at that level you compete against the best of Agencies across the continent, the achievement is not for Noah’s Ark alone, it is indeed for the Nigerian Advertising industry”

This year, the festival focused on the cultural stakes and their implications for brands with participants exposed to the creative and multi-cultural future, which is in line with this emerging market.


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