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Arese Ugwu’s Smart Money Woman book tour continues to inspire

By Online Editor   |   09 October 2016   |   2:27 am
Arese Ugwu

Arese Ugwu

The unprecedented book tour for The Smart Money Woman: An African Girl’s Journey to Financial Freedom started in Ibadan, Oyo State and made its way through to Lagos, Delta and Akwa Ibom States. Since the tour kicked off a month ago, readers, fans and all inspired by the book have been treated to events and personal interactions with the author of their current favourite book.

So far the tour events have included book readings, meet-and-greets, book signing, Q&A sessions, and conversations over cocktails. The feedback from the guests at the tour stops has been overwhelmingly positive, with many especially applauding the author’s initiative in bringing the book and her message of financial freedom to the masses herself.

Personal finance expert and founder of the Smart Money Africa movement, Arese Ugwu is the author of The Smart Money Woman. She is a trusted and acclaimed voice in the discussions about money and financial wellness.

She currently co-hosts two talk-show series that are helping shape the new narrative on personal finance in the media, engaging young Africans on the importance of financial literacy and the impact it has on helping them get money, keep money and grow money as they drive the continent forward.

The Smart Money Woman: An African Girl’s Journey to Financial Freedom is Arese’s latest offering as she ventures into storytelling, spinning a juicy tale about four girlfriends in Lagos, Nigeria navigating incredible money woes and coming out victorious. Through the interesting scenarios of her fictional characters, she offers practical, step by step advice and solutions for a number of financial issues from investment and debt to budgeting and entrepreneurship.

The book is a juicy tale about five girlfriends in Lagos, Nigeria navigating incredible money woes and coming out victorious. Zuri, a single 28 year old woman living the upper-middle class life as a senior manager at a top firm but despite appearances, she finds herself broke, unable to make ends meet and in dire need of a lifestyle change. Along with her best friends Tami, Lara, Adesuwa and Ladun, Zuri grows a little and learns a lot. Through the interesting scenarios of the fictional characters, Arese offers practical, step by step advice and solutions for a number of financial issues from investment and debt to budgeting and entrepreneurship.

Some of the biggest names across sectors from Business, Finance, Media and Entertainment have reviews the book. Alhaji Aliko Dangote, The Dangote Group Chairman and CEO said that The Smart Money Woman is “an entertaining way to learn about money. Ushering a new narrative of Africa, specifically of the African woman in the 21st century; her perspective, her ambitions, her journey, her flaws and all, but wholly hers”. Uche Pedro of BellaNaija, Betty Irabor of Genevieve Magazine and Tara Fela-Durotoye of House of Tara all commended her ability to tell a great, hilarious story while driving home the strong message about the changes to be made in the relationship African women have with money. “A journey through personal finance written from a truly African context by a gifted young woman who seeks to reposition and redefine the way we think about the subject”, was the review given by

Praise for the tour and the book itself have been resounding, and with more cities to go the #TheSmartMoneyWoman movement has only just begun. Tour events in October are scheduled for Lagos, Abuja and Accra, Ghana, then back to Lagos and Rivers in November.




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