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Nollywood marketers hold first investiture, award

By Florence Utor   |   09 October 2016   |   12:10 am

Emeka Aduah

Emeka Aduah

Preparation for the first investiture and award ceremony of Film and Video Producers and Marketers Association of Nigeria (FVPMAN), Lagos Branch, are in top gear. The chairman of the association, Emeka Aduah, disclosed that his group is living up to its responsibilities, as it opens new frontiers of recognition, by rewarding some of the best talents in different categories with its first investiture and award. He noted that event would enable the association clean up what he considered as impediments suffered by practitioners and lovers of Nigerian movies over time by introducing reforms to sanitize the industry.

Speaking on some of these reforms, Aduah said, “the association has ensured that consumers buy sequel films and see the end of those films, most especially films that have up to part four or more, as the case might be.”

Aduah noted that in the past, viewers don’t get to see the end since they come with different titles, but the association has ensured that all the films must start with a title and end with it and no movies must exceed 52 minutes. He said pirates are the industry’s greatest menace, as they reap where they did not sow, hence the association is leaving no stones unturned in this regards, as those caught are currently facing the law.

Another major problem Aduah considered a threat to the growth and development of the industry is the influx of foreign films in the market. He said most of the foreign films are not censored, yet they keep flooding the markets and the different organisations responsible in checkmating these activities are not doing anything, yet they sell side by side with Nigerian film that are censored. Calling on the Federal Government to ensure in safeguarding what he considers, as the livewire of this business, he urged corporate organisations, brands and other stakeholders to partner with them to ensure that this year’s event is a success.

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Emeka Aduah

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