In and Out of Africa opens Lagos exhibition
Featuring 24 topflight Nigerian artists and nearly 90 works of sculpture, mix media and paintings, the exhibition is set to add a new dynamism to the already bustling arts scene.
The head of sales and marketing for In And Out Of Africa, Mr. Lanre Onabajo, said what the initiative brings to the table is first of all the media angle that will utilise both mass and new media methods of marketing.
Already each artist on the list has a short promotional video produced on him and her showing the strength of the works and also intimating the art audiences with the personality of the artist behind the art.
Onabajo says, “We have a lot of great art names and you would meet them along the street and not guess who they are. Moreover, it is good to expose the works even to those who cannot afford to buy them right now because the market is richer and greater when a larger audience appreciates the works and not the collector community alone.”
The videos announcing the artists, their works and the exhibition have been trending on social media, and as Onabajo said, “The idea is also for people who cannot physically visit the show to make their purchase online or offline by phone and delivery arranged on their behalf regardless of where they might be in the whole world.”
Later on, In And Out Of Africa will introduce feature and documentary films that would cap the careers of established African artists by promoting them to wider markets and present images of contemporary African societies to people in different cultures and places.
Artists on the show include Adeola Balogun, Raqib Bashorun, Lara Ige-Jacks, Reuben Ugbine, Babatunde Ogunlade, Francis Uduh, Sam Ebohon, Hamid Ibrahim, Olisa Nwadiogbu and 14 others.
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