TVC Communications launches new brand identity

TVC Communications today unveiled a new brand identity for its market leading family entertainment channel, TVC.

The on-air changes are the result of extensive market research among audience and advertisers, which revealed that many believed the channel branding was dated, old fashioned, dull and unreflective of a modern and young Nigeria.

Chief Executive Officer, TVC Communications, Andrew Hanlon said: “We have unveiled a new brand identity which is reflective of all the key elements identified in that research and is the creation of some of Nigeria’s most talented graphic artists and designers, from both within and outside TVC.

“Our new brand is reflective of our core audience of 15 to 39 year old’s. who are young and modern, ambitious, bright, international in their outlook, yet very much Nigerian and fiercely proud of it.”

Aside from the new channel marque, viewers will see promos and channel idents which capture the richness, diversity and ethnicity of Nigeria and its people in highly crafted visuals, shot in 4K digital motion photography, which highlight the country’s youth in traditional tribal costume.

In other sequences, TVC viewers will also see iconic Nigerian personalities explaining what “Pure Entertainment” means to them.

“Pure Entertainment” is the new positioning statement of TVC as it reflects the wide range of family entertainment available on the channel.