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Firm unveils new brand identity

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Charles Odita. PHOTO: YouTube

MART Umusadege Resources Nigeria Limited (MURNL) has unveiled a new brand identity for the business following its 100 per cent acquisition by Midwestern Oil and Gas, the parent company of the erstwhile tripartite partnership.

Prior to the acquisition, Midwestern Oil and Gas, Mart Energy Services and Suntrust Oil Company, operated a tripod strategic alliance, operating at the Umusadege field, at the northern area of Delta State.

At the launch, to ensure they carry all their staff along, a live transmission was organized for the staff at Kwale, Delta State, where the marginal field is located.

According to the Managing Director, Midwestern Oil and Gas, Charles Odita, the rebranding effort took months of planning, deliberation and collaboration, because it was very important for them to create an image that will represent MART as a fully nationalized company that is strategically positioned to play a major role in the oil and gas industry in Nigeria.

While launching the product, Odita explained that the gold liquid on the symbol, symbolises an oil drop while the surroundings was the oil field.

He said, “Visual Identity comprises of a symbol and word mark. The symbol typifies the company’s business, which is a stylized oil drop in a protective layer.

“The oil drop is represented by the black colour to connote oil as black. The gold colour connotes wealth.

“These are the expectation that the company hopes to fulfill in the coming years.”

Going down memory lane, he said, “MART Umusadege Resources Nigeria Limited used to be Mart Resources Inc. an international upstream oil and Gas Company which explores for, acquires, develops, and produces oil and gas in the Federal Republic of Nigeria.


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