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Food company unveils new-look sausage roll

By Margaret Mwantok   |   18 October 2016   |   3:17 am

UAC Foods Limited, Mrs. Joan Ihekwaba

UAC Foods Limited, Mrs. Joan Ihekwaba

UAC Foods Limited has unveiled ‘Gala Mega,’ a new addition to the company’s basket of snacks offerings in a colourful ceremony held at their office in Ojota, Lagos. Gala Mega, as the name implies, is a larger sized sausage roll with the same taste, but in a bigger and more filing size designed to meet the yearnings of consumers, who want to be easily filled up on a friendly budget.

General Manager, Marketing of UAC Foods Limited, Mrs. Joan Ihekwaba, who unveiled the Gala Mega at the ceremony alongside other invited high dignitaries, said Gala Mega is a product of direct response to the yearnings and desires of Gala consumers for a more filling snack to keep them going as they achieve their daily goals.

She said having pioneered the sausage roll market way back in 1962, Gala sausage roll has kept faith with Nigerians by holding the N50 price point for 10 years and with the new offering, which will in no way hamper the availability of the regular Gala sausage roll at #50 retail price, UAC Foods is once again setting the pace in the sausage roll industry with a new pack size.

According to Ihekwaba, “For over five decades, the Gala brand has believed in and identified with the Nigerian story; a story of perseverance, strong will and a passion that never gives up. Today, the launch of Gala Mega is a reassurance of UAC Foods Limited’s commitment to ‘Keep You Going.’

“The new brand is an addition to existing variants of the Gala brand, which include regular Gala sausage roll, Mini Gala, Gala Chicken and Gala Cocktail. The regular Gala sausage roll is still available at N50.”

Ihekwaba stated that Gala Mega is the first sausage roll in Nigeria to include micronutrients for the health and nutrition of its consumers and that the product is greatly enriched with vitamins and minerals such as Zinc, Iron, Folic acid and Iodine, as well as Vitamin B1 and B2, which is prepared from pure beef filling and rich pastry.

She said there couldn’t have been a better time for UAC Foods Limited to introduce Gala Mega into the market than now given the prevailing economic situation in the country, where Nigerians want a truly filling sized sausage roll at a pocket friendly price to fit their upwardly mobile lifestyle.The new brand is available all over the country at a retail price of N100 and the pack is differentiated with a touch of green and the word.

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