Guinness launches Malta Herbs Lite
Guinness Nigeria Plc has launched a new variant of its Malta Guinness, Malta Herbs Lite, as part of measures to expand its product offering.
Malta Herbs Lite according to the firms, is a distinctive refreshing malt drink that gives consumers more than they expect in a traditional malt drink.
The Managing Director, Guinness Nigeria Plc, Peter Ndegwa said: “At Guinness Nigeria, we are known for our consistency in delivering great brands and ground-breaking innovations that give our consumers unique experiences.
“Malta Herbs Lite is a product that is positioned to redefine the experience in the malt beverage market as it is masterfully crafted with natural herb extracts to give malt drinkers even more flavour in their drink, with even less sugar”.
At the media launch to announce the new inclusion to the Malta Guinness line, the Marketing & Innovation Director, Guinness Nigeria Plc, Rob Hobart, said Malta Herbs Lite is a result of extensive consumer research and testing.