Indomie to sample eight million consumers nationwide
DUFIL Prima Foods Plc, makers of Indomie, has disclosed its intention to sample over eight million consumers nationwide this year, as part of its efforts to continually ensure objective consumer feedback and satisfaction.
The Brand Manager, Indomie, Mr. Amber Yadav stated that the major reasons behind the projected sampling exercise is to create excitement and increase emotional connection between the brand and its consumers.
Yadav affirmed that the sampling exercise will include all variants of Indomie and this will be carried-out in all geo political zones in the country namely: North-Central, North-East, North-West, South-East, South-South and South-West, with special focus on key cities across the regions.
“Sampling our consumers is important to us because it affords us the opportunity to have an idea of their preference, which no other medium can provide. The feedback generated from the sampling exercise will assist in improving our product development process.”
The Public Relations and Event Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, said “Sampling is a sure way of converting prospective consumers into brand loyalists. This will also give them the opportunity to experience the brand firsthand. The sampling will give the undecided consumers a trial experience which would gear them towards becoming our consumers.”
The sampling exercise, according to Ashiwaju, would be strategically executed not only to serve as a feedback mechanism, but to further strengthen the bond between the brand and its consumers. In addition, it would assist the brand in aligning its offerings more accurately in meeting consumers’ expectation.