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Insurance outfit renews marketing strategy

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Jide Fasanmi

Determined to take its business operations to another height, the Anchor Insurance Company Limited strengthened its marketing department with the appointment of Jide Fasanmi as the General Manager of marketing.

Fasanmi, who joined the company from Staco Insurance Plc where he was an Assistant General Manager, Brokers/Branch Operations, holds a bachelors degree in Management Science from Abubakar Tafawa Balewa University (ATBU) and a Master’s degree in Marketing and Strategic Management from the Lagos State University, Ojo.

A well grounded insurance practitioner with experience spanning almost three decades in underwriting and brokering, Fasanmi commenced his journey into insurance marketing at Guinea Insurance Plc in 1984.

He later joined Bluefield Insurance Brokers Limited as the pioneer General Manager in 1992. Fasanmi had a brief stint in Crystal Insurance Brokers as the General Manager. He, thereafter, moved to Regency Alliance Insurance Plc where he served as Assistant Controller (Marketing) and later joined Refuge Insurance Company Limited in 2003 as Controller (Marketing/Business Development).

In 2001, he left for Standard Alliance Insurance Plc where he spent 14 years re-engineering different segments of the company’s marketing division. He left as Regional Director, Western Business Region to join Staco Insurance Plc in 2015.

Fasanmi is an Associate Member of the Nigerian Institute of Management, the Nigerian Council of Registered Insurance Brokers and the Chartered Insurance Institute of Nigeria and a member of the Nigerian Institute of Marketing.


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