Stanbic IBTC unveils Legacee campaign
A member of Stanbic IBTC Holdings Plc, Stanbic IBTC Trustees Limited, has introduced nationwide marketing campaign to heighten awareness among Nigerians.The campaign, themed: “Stanbic IBTC Legacee,” urges Nigerians to leave a legacy that counts by embracing a culture that ensures the uncomplicated acquisition of assets and seamless distribution of such assets to cherished ones.
The Chief Executive, Stanbic IBTC Trustees Limited, Binta Max-Gbinije, said in the same manner that people looked after themselves, a much more enduring legacy is to look out for others, be they parents or children, fathers and mothers, siblings, relations, the family, community, and country.
Referencing the African culture as one characterised by bond and affinity, Max-Gbinije, said long after an individual had passed away, a memorable way of remembering him is the legacy left behind and its benefit to other members of the community, especially the family.
This, she said, is what makes estate planning imperative, not just by wealthy people, but everyone else, regardless of their social and financial clout or intricate familial affairs.
According to Max-Gbinije, this awareness campaign is part of our duty and mission to enlighten the public on issues around having a positive legacy, noting that this is not a brand promotion, but a concerted effort at drawing attention to the strategic role of estate planning in the seamless transfer of assets.
This practice is essential for the overall orderly development of society.She said: “When you are driven by the understanding that other peoples’ interests are as important as your own, then you will not have any qualms recognising the importance of preserving the family’s legacy by creating a set of documents that helps in preparing for such certainties as death and taxes.”
To ensure the message reaches every Nigerian, the campaign will run on radio, television, press, and outdoor, it’s central theme being a clear understanding that death is inevitable and should be recognised as such and planned for, while alive.
Speaking further, she said: “We are all familiar with the issues that often arise upon death, with members of the family pitched against one another. This can be avoided with an estate plan which lets the individual decide how his assets are handled after passage.”
The company, she said, understands the art and importance of legacy, and coming from Stanbic IBTC, which has a stated goal of serving the individual through the various life stages, the campaign will leverage on the 153 year-old pedigree of the Standard Bank Group, to which Stanbic IBTC belongs, to deliver a win-win outcome for all stakeholders.