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Wapic Insurance launches campaign

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As part of plans to raise awareness for public safety, WAPIC Insurance Limited, has launched a campaign tagged, “Road Sense.” This campaign is a 3-month long safe road use awareness drive, sequel to their highly successful “Safety-on-wheels” event which was executed in partnership with the Nigeria Police Force, Federal Road Safety Corps and the Lagos State Transport Management Authority in February.

Unlike “Safety-on-wheels” campaign, which enlightened thousands of drivers on safe road-use practices, the importance of adherence to traffic rules as well as the culture of vehicular maintenance; the “Road sense” campaign is designed to promote vehicular intelligence via digital media channels.

As an advocacy campaign, it seeks to change the current poor road culture by sensitizing road users, especially motorists and commuters, to the need to observe various road signs and their meanings.

According to the Managing Director of WAPIC Insurance, Mrs. Adeyinka Adekoya, “Many road users do not really know the rules of the road or understand the signs. The result is bad driving habits as well as inappropriate road-use culture that causes accidents.”


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