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Jumia Nigeria clocks six years, seeks efficient eCommerce sector

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Jumia Nigeria

Electronic Commerce platform, Jumia, which clocked six years in Nigeria, is hoping for an efficient and robust eCommerce sector.

Within these six years, Jumia now boasts of  over five million unique products on the platform, supporting the growth of MSMEs (over 100,000 merchants active on the platform), and granting local customers access to new services in Nigeria.

Jumia Nigeria’s Chief Executive Officer, Juliet Anammah, who harped on having efficient eCommerce sector, said: “Over the past six years, we have created a sustainable impact on the Nigerian economy, enabled access to new services on our platform, such as food ordering, hotel and flight booking as well as finance solutions with Jumia Pay. We’re especially excited about these milestones; yet we’re challenged to do more and be more to our local vendors and customers.”

Reminiscing on the history of the company, Anammah noted that since inception in 2012, in Nigeria, “the company has now become Africa’s largest e-commerce platform selling goods and services to millions of customers.”

She said the firm has expanded from four to 14 countries, while “vendor network – from Lagos, Nigeria, to Cairo, Egypt, and other African countries – has grown to 50,000 businesses offering their goods and services online.”

“It is important that we give credit to our team of dedicated and hardworking staff. Our story today is incomplete without mentioning the real drivers of the business. So our anniversary this year is a celebration of the Jumia talents, who have worked tirelessly over the years to grow the business into what it is today,” she added.

According to Boston Consulting Group research, just 0.5 per cent of all retail on the continent takes place online compared with about 15 per cent in China, home to Alibaba Group Holding Ltd., and five per cent in India, “but companies like Jumia are changing the economic landscape for many African entrepreneurs,” she stated.

Meanwhile, as part of the celebrations, Jumia has also launched an anniversary campaign, titled, “Salebrate With Us”. The goal of the campaign is to appreciate Jumia customers with over 1,000,000 exclusive deals, 500,000 free shopping vouchers, daily flash sales exclusive to Jumia app and free delivery on any item above N10,000 via Jumia Express in major cities (excluding large items).
In addition, customers who make payments with Jumia’s secure payment platform ‘Jumia pay’ get five per cent discount off their shopping during the anniversary. The Jumia anniversary sales commenced July 16th till 29th.


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