Smile targets all Nigerian cities for services by year end
• Boosts competition with new value proposition
With focus on 4G/Long Term Evolution (LTE) services, Smile Communications has revealed plans to cover all Nigerian cities with the services by year end.
The firm, which currently operates Lagos, Abuja, Ibadan, Benin, Kaduna, Port Harcourt, Asaba and Onitsha, has also introduced another value proposition, tagged: ‘0702Smile,’a SmileVoice service with special number series.
Speaking at the unveiling of the service in Lagos, the Chairman of Smile Communications, Dr. Ernest Azudialu-Obiejesi, said the telecommunications firm is expanding ICT frontiers with 4G/LTE technology.
Azudialu-Obiejesi, who said as a customercentric firm, the firm planned to cover all Nigerian cities with 4G/LTE services by year end.
He stated that the telecommunications firm is the first service provider in West Africa to deploy the 4G LTE, which enables it to provide the most advanced telecommunications technologies and standards available anywhere in the world using the 4G LTE network technology. Its launch of the true 4G LTE network in Nigeria and indeed in West Africa in 2013 revolutionized the way Nigerians access the Internet.
The company’s Managing Director, Godfrey Efeurhobo, said that in the recent past, the firm has unveiled a number of innovative Voice and Data services and is reinforcing its 0702 number range with the recent introduction of the lowest call tariff that allows its customers to make calls at eight kobo per second to any network from within and outside the country at the same rate, using SmileVoice App on any Smart Phone, and its 4G LTE SIM on Voice over LTE compatible handset.
Smile, Efeurhobo stated ‘offers the best value proposition and experience to customers in Nigeria. He stated that there are multiple benefits of using a Smile 4G LTE sim in the latest phones. “The Nigerian consumers” he stated, “can put their Smile 4G LTE Sim in the LTE handset, use their handset to make calls locally and to anywhere in the world, for Internet, video/music streaming/downloads and SMSs, all using one Smile bundle plan, which is a first in this market.
Beyond the service driven by technology, Smile has also unveiled its Brand Ambassadors. The first to be signed on as a brand ambassador for Smile is the Radio/TV personality, Steve Onu, popularly known as Yaw.