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Sona Biscuits unveils new brand

By Tayo Oredola
29 July 2015   |   9:52 am
SONA Agro Allied Foods Limited has introduced its newest product, THIN Crackers biscuits into the Nigerian markets. Managing Director of Sona Biscuits,

sonaSONA Agro Allied Foods Limited has introduced its newest product, THIN Crackers biscuits into the Nigerian markets.
Managing Director of Sona Biscuits, Subramaniyan Murugesan said, “THINS Crackers biscuits represents another positive step towards ensuring that we fulfil our mission of making quality products, equivalent to American and European products standard, available to Nigerian consumers.

We constantly seek to evolve with customers to ensure that we meet the expectations in terms of variety and quality”
“We have recently expanded our production capacity to ensure that we produce more of the various biscuits in our product range.

Our more than a decade experience in baking and confectioneries along with the state-of –the-art technology and a high level of hygiene, guarantees that we produce world class products,” he added.

Murugesan disclosed that his company has lined up a number of marketing activities to create awareness for THINS CRACKERS Biscuits. The activities include ‘Back to School’ visits to schools in Lagos and Ogun States, road shows, in-store activation, and mass sampling aimed at giving new consumers their first taste of the product.

Sona Agro Allied Industries Limited is a subsidiary of Sona Group of Companies, a conglomerate with interests in diverse sectors of the Nigerian economy.

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