Wema goes digital, launches ‘ALAT’, targets three million customers
WEMA Bank, which marked its 72 years anniversary on Tuesday, said it is repositioning with a new digital agenda, as it launched an innovative banking solutions named ‘ALAT’, which it claimed would make it the first fully digital bank in Nigeria.
The Managing Director of Wema Bank, Segun Oloketuyi, while unveiling ALAT, said with the solution the bank targets growing its customer base from 1.5 million to three million, and revenue from the present N54.25 billion to N200 billion by 2020.
ALAT, according to Oloketuyi, is a digital bank where customers can do their banking transactions without ever entering any physical branch. According to him, Wema is committed to satisfying its present and prospective customers by offering them an optimal banking experience through innovative digital technology.
“ALAT is the bank for the future and it redefines the seamless relationship we have with our customers. This is an offering to the young professionals, entrepreneurs and students who are tech savvy and always on the move. It is an opportunity to integrate banking into their lifestyle without hassles, by offering them real value, as they desire,” he said.
ALAT will be accessed via app and web, which is targeting all existing and prospective customers who are tech-savvy and upwardly mobile and it is an app-only, no-physical-contact bank, which will be available to customers from today.
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