Restructuring, Niger Delta cleanup echo at National Point’s 10th anniversary
Executive Director of National Point, Ibiba Don Pedro, who was also the 2003 CNN African Journalist of the Year, stated that National Point came into being in the midst of the turmoil over...
The SERAS CSR Awards unveil stellar cast for 2017 judges committee
The list comprises Deborah Leipziger, Tunde Arogunmati, Maria Silanpaa, Jonathon Hanks, Adesuwa Onyenokwe, Dr. Ini Usoroh, Scott Walker, Indira Kartallozi and Olusegun McMedal.
When your advert is irresponsible
The truth is simply that your advertising may not make sense if there is no unique benefit about your brand to communicate.
NIMN goes tough on non-professionals
“I need to stress here that as from January next year, it is mandatory for every organisation that is hiring a marketing person to demand for membership of the institute,” he stressed.
Nivea’s billboards are distasteful, but there’s a bigger problem
British-Ghanaian musician Fuse ODG drew attention to a billboard of the ad in Accra, and called on ‘every African everywhere’ to stop buying Nivea products.
Mr President, your brand needs Change!
The Buhari Brand is fast becoming a victim of poor brand management. This is a long distance from what we witnessed when he was being prepped for the last presidential election.
NB celebrates media excellence at Golden Pen Award
Nigerian Breweries Plc recently celebrated outstanding journalism practice at the ninth edition of its Golden Pen Awards, which took place in Lagos.
MarketingWorld seeks to strengthen ties with other countries
InstinctWave, publisher of MarketingWorld magazine, is set to unveil the top 25 marketing professionals in West Africa. This will happen at this year’s edition of the magazine’s award night slated for November 3 at Kempinski Ambassador Hotel, Accra, Ghana.