Celebrating two years of hardwork in marketing communication
It was not just a moment of celebration but of reflection on how the journey started for 7even Interactive, considering the harsh economic environment at the tim and against commonplace prediction, 7even Interactive...
Etisalat launches youth-friendly package with #Breakfree campaign
In a bid to further demonstrate its commitment of placing customers at the centre of its operations, telecommunications company, Etisalat has launched a revamped Easy Cliq, a bespoke package that gives customers....
NAU to train journalists for special programme in Anambra
Succour would soon come to the way of practising journalists in Anambra State, as the Nnamdi Azikiwe University (NAU), Awka, has approved an 18-month professional diploma programme to further enhance their profession.
Shamelessly Made in Nigeria
The new national anthem right now is Made in Nigeria, and as is our practice, everybody is pretending to be on the bandwagon. While the depreciation of the naira and scarce foreign exchange have genuinely compelled a lot of us to look inwards and engage....
On brand credibility and sustaining it
It’s hard to build a name for yourself when you’re a new brand. There’s always the catch-22 of needing a foundation of customers to develop credibility, but needing credibility to attract new customers.
Public sector communication and the place of women in a digital age
Day 3 of the 2017 Social Media Week brought a sharp focus on the role of women in digital. First up was Connected African: Empowering Young Women Through Tech...
Combating challenges in digital television
Social media helps businesses reach, connect and interact with a part of their target audience which may not have been possible with traditional media.
Showcasing ‘African pride’ at Samsung Africa Forum
President and Chief Executive Officer, Samsung Electronics Africa, Regional Headquarters, Yoo Young Kim, said the company was in a paradigm shift and would collaborate with the media to realise its goal.