X3M Ideas dedicates awards to clients
X3M Ideas has proved itself as the most consistent player in the industry, as it continues to make steady progress and considerable improvement at the Lagos Advertising & Ideas Festival (LAIF) and international awards since coming onboard five years ago. The agency, which has the record of being the most Socially Responsible (CSR) advertising agency…
Lack of research, community reporting, others hamper growth of Nigerian media
Nigerian media has received knocks for not paying attention to the business of newspaper enterprise. Also, its neglect of community and regional newspapering in favour of a national outlook has been blamed for eroding niche, communal reporting with the result that sameness of news offering has become the norm rather than the exception. Not least…
Who will advise Mr Special Adviser?
I look forward to the future when our Presidency will be managed like a brand. When we begin to put people who understand brand management in charge of the most important brands in our national life, and this includes the Presidency. Only then, shall we will begin to enjoy governance that truly delivers lasting value…
Firm empowers internally-displaced women for micro-business
As part of its 5by20 Women Economic Empowerment Initiative, Coca-Cola Nigeria has empowered over 50 internally displaced women through the provision of quality personal development and small business appreciation training. The two-day programme tagged IDP Women Value Chain Integration Programme, held at Sensor Empowerment Foundation training complex in Igbo-Efon, Lekki, Lagos, from December 18 through…
StarTimes introduces Love World Plus for Christmas, New Year celebrations
In fulfillment of its promise in ensuring that customers receive the best possible access to great entertainment this yuletide season, leading digital pay TV company, StarTimes, has added additional new channel Love World Plus to its bouquet without extra charges for subscribers. The new content offering is a religious channel for Christian’s subscribers, who want…
The Nigerian: A life in its fullness
The Nigerian occupies a clearly defined space on planet earth, even though such definition is not restricted by the geographical area created by politics. If it were possible to bundle all the black peoples scattered all over the world into a container, and rattle the container to shuffle all of them, and then randomly pick…
How to build an enduring brand
Building a lasting brand has been the major challenge of business organisations.
Mr. Chairman, brand your party
Like most breaking news these days, I got it on Whatsapp. The Independent National Electoral Commission (INEC) had just registered 21 new political parties. By the time I saw the names of the parties, I concluded it was a joke and started laughing.
StarTimes begins broadcast in Maiduguri, offers discount on decoder, antenna
In fulfilment of its promise to deliver quality and affordable entertainment to every Nigerian home and ensure its products and service availability to subscribers across national frontiers, leading digital Pay TV Company, StarTimes Nigeria has extended its operations to Maiduguri, the Borno State capital.
Three new variants of 5Alive to spice up festive season
Nigerian Bottling Company Nigeria Limited recently introduced three new variants to the family of 5Alive to spice up the festive season. The launch was aimed at providing more options to the customers. The latest arrivals to the 5Alive family are 35cl 5Alive Tropical, 35cl 5Alive Apple and 85cl 5Alive Pulpy Orange.
Press freedom, national security as two sides of a coin
Every nation needs security and safety of its nationals as well as the defense of its territorial integrity. That is, partly, the goal of government. This responsibility is squarely assigned to security forces and its allies.