Brand inspires consumers to get active
A few months after Chivita Active launched its new C’mon Get Active campaign to position the brand as an enabler for a healthy active life, the campaign is already inspiring a new social movement for consumers. They are voting for active health by integrating Chivita Active into their daily routine. It is part of their…
‘Why mainstream papers, others must be ahead of social media’
As the Association of Communication Scholars and Professionals of Nigeria (ACSPN) continues to demonstrate its commitment to the enhancement of the communication and media structures, processes and environments, the focus of its 5th annual conference on ‘Media Narratives: Hate Speech, Fake News and Political Stability....
Deputy Governor of Lagos lauds Peak on pre-school programme
Lagos State Deputy Governor, Dr Idiat Oluranti Adebule, has commended Peak 456 growing up milk and the Nutrition Society of Nigeria (NSN) for their continuing efforts in promoting healthy eating and active life style habits in children and communities across the country.
How shapeshifting helps businesses, agencies adapt to modern trends
Adapt or Die, that is the single most important rule in business. Regardless of the industry, businesses must evolve to remain relevant. This is even more important in the new media industry where technology is ever evolving. The way content is being consumed now is not how it was consumed a few months or a year ago.
‘Experiential marketing is biggest tool to engage people for value’
The industry started very small some years back. Advertising and other segments of integrated marketing communication (IMC) have always led the pack until about a decade ago when experiential took the centre-stage.
Peter Okoye’s brand ambassadorial role renewed
Following a successful three-year partnership with award-winning Nigerian celebrity, the premium milk brand, Olympic, has renewed its contract with Peter Okoye as its brand ambassador. The announcement was made at the official contract signing ceremony held at PZ’s head office in Ilupeju, Lagos.
LSETF, soft drink company sign MoU to empower 1000 women
Lagos State Employment Trust Fund (LSETF), Coca-Cola Nigeria Ltd and its bottling partner, Nigeria Bottling Company recently signed a partnership agreement to empower 1,000 women in the state. Anchored on Coca-Cola’s 5by20 Programme, the selected women will receive training in financial literacy ...
Arbico Parrot seeks growth of campus journalism
An online campus newspaper, Arbico Parrot of Adeyemi College of Education, is determined to change the face of online campus journalism through up-to-date and sizzling stories. In an exclusive chat with The Guardian, the publisher, Daraloye Emmanuel...
Search for 2018 Indomie heroes ends
With over 400 spectacular stories received across the country, the search for heroic children in the Indomie Independence Day Award (IIDA) has ended. The IIDA event is an annual Corporate Social Responsibility (CSR) activity organised by Dufil Prima Foods, makers of Indomie Instant Noodles..
Brand Communicator to host women at conference, awards
Brand Communicator has concluded plans to host the second edition of Women in Marketing and Communications Conference/Awards (WIMCA) at MUSON Centre, Onikan, Lagos, on August 31, 2018.
SPAR to reward Nigerians at 30th anniversary
SPAR hypermarket store is celebrating its 3oth anniversary in Nigeria with a “Scratch and Get Free Gifts” promo for her Nigerian shoppers. The promo, which is open for the month of August, will shower shoppers with a new car and over 750 gifts items.
Maison Fahrenheit appoints McErnest 360 as publicist
McErnest 360, a communications firm, has been appointed to manage the media relations for the Nigerian arms of luxury boutique hotel Maison Fahrenheit. Located in the heart of Victoria Island, Lagos, Maison Fahrenheit offers an encounter like no other. Fahrenheit has created a new paradigm in the Boutique Hotel experience that speaks to a sophisticated…