At NIMN induction, members charged on diligence

The National Institute of Marketing of Nigeria (NIMN) recently inducted full and associate members into its fold. The ceremony, which held in Lagos, featured a lecture on ‘Marketing Professionalism: The Inexhaustible Gains of Institutional Networking: A Personal Narrative’ by Dr. Peter Oriavwote.

Second Vice President of the institute, Mr. Femi Kolapo Oyewole, charged members on diligence and creativity, as they contribute their quota to the development of the institute and Nigeria at large. He commended their positive contributions to the industry while stressing the importance of honesty on the field, adding, “You need to go forth and bear fruits.”

Oriavwote advised marketers to always listen more and talk less, adding that effective branding was key to successful marketing: “Define your brand, maintain it and soar like eagle. Be guided by truth, fairness, and goodwill.”

Oriavwote said the benefits derivable from being a member of a professional body were inexhaustible, including professional recognition, networking opportunities, career development, eligibility for discounts, free access to newsletter, seminars and annual conferences attendance, support system, job bunting and so on.

He further advised members to “avoid any behaviour or activity that could bring our institute into disrepute.”