BAK tasks govt, practitioners on aesthetics environment

THE organisers of outdoor advertising premier reward system tagged “Brand As King International’ has enjoined government and practitioners to nurture, protect and sustain the environment from dreaded global warming and its effects.

The Editor-in-Chief of Billboard World magazine, Maureen Umanah at a briefing to announce the theme for the 5th edition of the biannual industry award, said “we are looking at outdoor advertising as a veritable tool to propagate this message. That is why the theme for this year edition is: Out-of-Home Media as a veritable tool in aesthetics and environmental sustainability.”

The 2013 edition of the award was held in Accra, Ghana and was attended by crème de la crème of the advertising business in Nigeria and Ghana. This year’s edition will be held in Lagos on November 15, 2015 and it is expected to attract personalities in advertising, banking, entertainment, media and government.

Umanah debunked the speculation that the imitative was a profit making one as “the Brand As King, was instituted by the publication as a Corporate Social Responsibility initiative aimed at encouraging, motivating and rewarding key industry players and brands that have distinguished themselves as well as added immense value to the growth and sustenance of outdoor media business and the society at large.’

Chronicling the rewarding of journalists, Umanah said her magazine was the first in Nigeria to have taken such bold step be creating a category for brand journalists with the winner smiling home with N50,000.

According to her, “It is on record that it was Billboard World magazine that commenced the honouring of brand reporters. This, we did, by attracting a cash reward to the best media reporter of the year category of which we have increased from N50,000 to N100,000.”

She however urged brand reporters to submit entry, which closes on the 6 of November 2015.