BJAN partners Katunga Media on capacity development
Brand Journalists’ Association of Nigeria (BJAN) has entered partnership with frontline media marketing firm, Katunga Media, to provide robust capacity building platform for its members. The partnership is as a result of the strategic need to better equip its members as they support indigenous brands in their quest for market leadership.
While speaking on the partnership, Mr. Joseph Edgar, Director at Katunga Media stated that the capacity building exercise, which would take place bi-annually for the next two years in the first instance, would involve the exposure of attendees to up-to-date initiatives in areas like strategy, branding, advertising, PR and conflict management.
According to him, “This has become imperative as a result of the increasing preponderance of social media and its characteristic and seemingly uncontrollable nature in the effective management of brand reputation.”
Edgar added that as part of the training, top players in the identified fields, both local and international, would be involved in knowledge and experience-sharing sessions, which would further expose participants to the very best of international practices in brand Journalism.
In his contribution, chairman of Brand Journalists’ Association of Nigeria, Mr. Goddie Ofose, reiterated the vision of the association as a strong partner in the growth process of Nigerian brands hence the need to continue to foster continued interactions between its members and players within the economic space, especially those whose main task it is to protect and ensure the growth of these brands.
Lagos chapter of Nigeria Institute of Public Relations (NIPR) has thrown its weight behind the initiative by endorsing it.
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