Brand consolidates market positioning with product extension

TO further serve the teaming youth segment of the market better, a new product, BOOM J7, has been unveiled by TECNO Mobile. The product extension, the company said, was aimed at inching it ever closer to the top spot as the high-end brand in the minds of Nigerians.

It is a music phone meant to be a statement of style and class designed for mobile users who want superior music quality on their smart phone for the best on-the-go entertainment.

“This music phone does not muffle the bass output in a song whether playing from its loudspeakers in a crash weekend party or playing through custom Hi-Fi headset. BOOM J7 brings together the best mobile amplifier technology and noise cancellation to give users new music experience.”

Commenting, the Marketing Director, Vane Ni, maintained that the product is a result of a clear demonstration of market insight by the Tech giant. According to him, the insight that Nigerians love music is well established and not fully exploited.

“It will once again take the innovative and pioneering market penetration strategy for which TECNO Mobile has come to be known to develop the right product that meets market expectation on quality music delivered from the next generation of smart entertainment mobile devices.”

It was also stated that the idea of a holistic mobile entertainment is captured in the new brand with its pre-installed music app jam-packed with local and international hit songs that users could either stream live or download directly inot their smart phone library.

“Every component of the BOOM J7 is put together to compliment music including its full metal Hi-Fi headset with noise market share in the youth market and further position the tech giant as a leader.”