Brandlife expands reach to Kenya
The year 2016 is likely going to be a tough one for practitioners in the marketing communication field in Nigeria. This is a fallout of the country’s dwindling revenue as a result of the drastic fall in oil price in the international, which is expected to permeate into every sector of the country, since the government is the biggest spender in this part of this world.
So for marketing communications companies that want to survive, besides looking at creative and innovative ways to better serve the market and clients, looking beyond the Nigeria market no doubt would be an ample opportunity to raise stake and stabilise in this trying times.
So it is not surprising that Brandlife Ltd., a leading Nigerian marketing services company, at the weekend, announced the expansion of its corporate headquarters to Kenya in order to accommodate continuous business growth and future market development plans. This extension also included a new contract with Hewlett Packard Inc. to provide marketing services in that region.
The expansion, which coincided with the company’s eighth anniversary, also provided capacity for increased marketing and unique activations to varied customers and the HP INC account, as Brandlife takes over from the previous marketing services agency, BBDO of Kenya.
“Brandlife Ltd. is tremendously excited about expanding our business to a region, which not only fits our strategic needs, but also gives us a fresh, new landscape for building on our years of experience and successes,” said the Managing Director, Julius Agenmonmen.
“This move is a testament to the growth and success our company has experienced since its founding in 2008, and marks the beginning of a new chapter in our history of providing world class marketing services in areas of brand activation, field marketing, digital signage and media monitoring in Nigeria and beyond,” he said.