CentrespreadGrey wins Euro Global account pitch

Euro Global Foods and Distilleries has chosen foremost Nigerian advertising agency, CentrespreadGrey, to manage its marketing communication account in the country after a keenly contested pitch that featured some of the brightest advertising agencies. The scope of assignment on the account covers creative, production and strategy, among others.

Euro Global Foods and Distilleries Limited is a member of the Sona Group of companies and a leading conglomerate in the business of producing, packaging and marketing various categories of distilled liquor, wines, and soft drinks. Its range of products includes Sabrina Dry Gin, Amphora wine, Seaking, Power Bitters, Brave Heart, Czar and Savana drinks of different flavours.

While speaking about the new account, Chief Operations Officer, CentrespreadGrey, Mrs. Tola Obi, said the reputation of the agency and its affiliation to the Grey group contributed to the company winning the account, adding, “CentrespreadGrey approach is a combination of international best practices, with a resourceful knowledge of the Nigerian market spanning over 35 years. CentrespreadGrey is a marketing communications partner on the Sabrina brand.”

In a related development, the agency has also landed the Western Lotto account through referral, based on its proven communications expertise in the Nigerian gaming industry. The scope of assignment in this new addition to the CentrespreadGrey portfolio includes concepts and executions of creative, as well as handling a part of the brand’s PR. The Western Lotto assignment is coming to CentrespreadGrey on the heels of past work done for a similar brand when, at the turn of the millennium, the agency shook the national advertising space with the iconic “E fit be you” creative concept for Lotto Nigeria.

Western Lotto is a new entrant in the lottery market, offering a variety of exciting games such as Power Ball, Euro millions, Euro Jackpot, UK Lotto and Mega Millions games. With the addition of this account, CentrespreadGrey is laying its vast knowledge and experience in the Nigerian gaming industry at the disposal of Western Lotto to drive the brand’s marketing objectives with winning strategic solutions.