Chi builds distinctive refreshment affinity through new drink
Committed to offering products that are benchmarks in their respective categories of juice, dairy and snacks, Chi limited has built a distinct refreshment affinity through its new product, Chapman Happy Hour. The new drink, according a market survey, is fast becoming a mainstay in the minds of consumers across the country, who now consider it an indispensable feature that turns every moments into special occasions.
With a unique taste and distinct refreshment style, the drink has become a popular choice owing to its authentic, indigenous flavour, fruity deliciousness, and consumers’ preference for a refreshing drink. Its infusion of Nigerian culture and style in a refreshing mix resonates with what consumers want to complement their authentic Naija experiences, keep them satisfied and coming back for more.
Craved for its burst of unrivalled refreshment, Chapman Happy Hour by Chivita comes in handy packs that make it convenient for consumers with preference for a readily available chapman drink. Being an indigenous drink, it contains a blend of fruits and offers a refreshing way for consumers to enjoy their favourite Chapman drink.
While speaking about the new drink, Marketing Director, Chi Limited, Probal Bhattacharya, said Chapman Happy Hour by Chivita is an indigenous drink guaranteed to provide Nigerians with ultimate refreshment they would love. The new product comes in handy packs that make it convenient for consumers with preference for a readily available chapman drink.
Yewande Busayo, a boutique operator, said a friend introduced her to Chapman Happy Hour, and since then, it has become her go-to drink for refreshment. “The fruity taste is excellent, and its refreshment value is incomparable. Along with its whole new level of convenience, Chapman Hour by Chivita does not only having me feeling refreshed, but it also gives me this feeling of being very Nigerian,” she stated.
Thomas Maduko, a brand analyst, reiterated that even though chapman is a local Nigerian drink, not many have openly projected its indigenous origin and association with Nigeria like Chapman Happy Hour by Chivita has done.
“By highlighting the chapman drink’s close association with Nigerian culture, Chapman Happy Hour by Chivita has keyed into an important source of indigenous refreshment to become the toast of many Nigerians,” he said.
Chapman Happy Hour by Chivita comes in convenient 150ml packs and is available in Chi Shoppe, neighbourhood kiosks and departmental stores across Nigeria.
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