Hi Tito philips, I like your hindsight on the subject matter, but you lost me with the terminilogies used “Pull or Push Digital Marketing”. The analogy “push” can be likened to traditional/outbound marketing, while I also believe “pull” can also be likened to inbound/digital marketing. In rare cases, you will find a pull-push marketing strategy like the use of NFC tags and QR Codes in printed advertising materials. Having said that, I believe that creating a helathy balance between the “pull” and “push” marketing channels is what defines an effective digitial marketing strategy.

As you mentioned, you will find out that the likes of Apple, Nike, Coca-Cola etc. adopts both “pull” and “push” strategies and it works wonders.