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NB, FRSC task road users on safety during yuletide

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• Flags off 10th edition of Don’t Drink and Drive campaign

As part of efforts to improve safety on Nigerian roads, Nigerian Breweries (NB)Plc in partnership with Federal Road Safety Commission, (FRSC) have stressed the need for drivers and other road users to be cautious while driving during the yuletide season.

This is coming as the duo flagged of the 10th edition of Don’t Drink and Drive campaign, aimed at discouraging the habit of drunk driving, especially among commercial drivers and riders.

Managing Director/Chief Executive Officer, Nigerian Breweries, Johan Doyer, said the initiative is part of the firm’s way of advocating responsible consumption of alcohol, which is an important part of our sustainability agenda brewing a better world.

He said the campaign is to discourage drink driving and improve safety on Nigerian roads.Doyer who was represented by the Corporate Affairs Adviser, Nigerian Breweries, Kufre Ekanem, revealed that the campaign will focus on the improvement of road safety awareness for all commercial drivers and draw attention to alcohol related accidents as a result of drink driving, stating that the third mega rally is scheduled to hold later this month in Enugu State.

He commended its partner, FRSC for their continued dedication, tenacity and commitment towards reducing road crashes and fatalities on Nigerian roads. Since inception, we have directly engaged over 16, 000 drivers and other road users in 40 cities and towns across Nigeria.

Corps Marshal of the FRSC, Boboye Oyeyemi, said the agency is working assiduously to ensure that there will be a significant shift in the attitude of motorist this year especially during the yuletide where people believe drinking on daily basis in the name of celebration is permissible.

Oyeyemi said Nigerians must be aware that frequent cases of road crashes during festive period is not linked to any spirit killing people, but due to increase in human and vehicular movement.

The Corp Marshal who was represented by Corps Commander, Corps Public Education Officer of the FRSC, Bisi Kazeem, said the struggle on the part of most people to travel to meet their loved ones is characterized by road usage and more trips on the part of commercial drivers to make more profit in preparation for the yuletide.

He said the programme was coming up at a time of the year, which is associated with frequent cases of road crashes.According to him, within the first three quarters of 2017 in Nigeria, FRSC recorded 238 offences of driving under the influence of alcohol, which made the Corps established drunk driving is not limited to periods of celebration like yuletide alone, hence the need for the Corps and the NB to collaborate and work rounf the clock to sensitize stakeholders.


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