Peugeot 301 midlife becomes 2017 car-of-the-year

The award winning Peugeot 301 Midlife sedan is an upgrade of Peugeot 301 that won the same award last year. The affordable and locally assembled sedan with trappings of comfort and safety is a blend of contemporary looks, reliability, quality and exceptional value adoptable to Nigeria terrain.

Peugeot 301 Midlife, which competed with the Nissan Almera and Kio Rio was announced as the winner in a night of suspense, glitz and razzmatazz during an elaborate with industry experts, chief exectives of corporate organisations among other stakeholders and major automobile dealers.

The Peugeot 301 which is now one the most preferred in the market is fitted with most significant improvement in engine (Pure Tech Engine) that won European Engine of the year 2017.

The award is the local version of the traditional global automotive industry award conducted by the motoring journalists in different countries and regional markets of the world to recognise the achievements of industry operators in different categories and across segments and vehicle categories.

In Nigeria, the awards is conducted through an exhaustive criterion by a jury of leading automotive journalists in the country and given to vehicles assembled and/or imported into Nigeria by the Nigerian Auto Journalist Association (NAJA). It included other categories of awards and recognitions of auto and allied auto accessories like tyres amongst others.

Reacting on the development, Managing Director and Chief Executive Officer, PAN Nigeria Limited, Ibrahim Boyi, attributed the success of Peugeot 301 Midlife to the brand heritage of quality and value with his team commitment to International standard and adherence to world best practices; similarly, he commended NAJA for organizing such a credible event.