Ford unveils Focus wagon with human-centric design

Following closer collaboration with customers, Ford has unveiled the all-new Focus wagon to provide the most confidence-inspiring, intuitive, and rewarding driver and occupant experience of any mid-size family.

The car, which was launched recently in Europe, introduces a new human-centric design philosophy that fuses emotional exterior styling with class-leading aerodynamics; and delivers an interior offering, more space combined with high quality materials and craftsmanship.

The all-new Ford Focus remains true to the nameplate’s 20-year legacy of class-leading driving dynamics, further enhanced with the first Focus-application of Continuously Controlled Damping (CCD) technology for the independent front and rear suspension systems; new Drive Modes; an isolated rear subframe for greater refinement; and Ford-patented spring technology.

Unveiled in five-door hatchback, wagon and in selected markets four-door body styles, the most comprehensive Ford Focus line-up ever is offered with exclusive personalities to complement the broadest spectrum of mid-sized car customer aspirations, including the stylish Focus Trend and Titanium, sporty Ford Focus ST-Line, upscale Focus Vignale and the first Focus Active crossover.

The all-new Ford Focus is the first vehicle globally to be based on Ford’s new C2 platform designed to enhance crash performance; deliver more interior space for Ford’s mid-size models without negatively impacting exterior dimensions; and support improved aerodynamics for better fuel-efficiency.

Best-ever craftsmanship and quality is delivered following a €600 million investment at Ford’s Saarlouis assembly facility, Germany.

The occupant experience is enhanced with comfort and convenience features including FordPass Connect embedded modem for connectivity on the move and a new Wireless charging pad for compatible smartphone devices.

The Powertrain options include a further optimised version of Ford’s multi-award-winning 1.0-litre EcoBoost and new 1.5-litre EcoBoost petrol engine, both enhanced with Ford’s industry-first cylinder deactivation application for three-cylinder engines.

New 1.5-litre EcoBlue and 2.0-litre EcoBlue diesel engines deliver ultimate fuel-efficiency, and a new intelligent eight-speed automatic transmission adapts shift patterns to driving style, and is controlled using a stylish and ergonomic Rotary Gear Shift Dial.

Vice President, Product Development, Ford of Europe, Joe Bakaj said: “Our all-new Ford Focus is the pinnacle of technology and driving appeal in its segment, adding that the chance to build a completely new car from a fresh piece of paper does not come around often. We grabbed it with both hands, to develop the best mid-size family car that money can buy.”

Since the game-changing first generation Ford Focus was introduced in 1998, Ford has sold almost seven million Focus cars in Europe and more than 16 million around the world.

Group Vice President and President, Europe Middle East and Africa, Ford Motor Company, Steven Armstrong, said: “Focus has been our heartland in Europe for two decades. Leading the pack for design, technology and driving fun, it encapsulates everything our customers love about Ford.”

“With mid-size family cars accounting for almost one-in-five sales across Europe last year, Focus remains as important as ever to our company and our customers, which is why we’ve put so much energy into developing an all-new model that is among the very best cars we’ve ever produced, “ Armstrong said.

Human-centric design
The all-new Ford Focus marks an evolution in Ford design language. Created to deliver rich user experiences with every interaction, the “human-centric”.