Google@mediaReach OMD… Elevating traditional online practice through partnership

The Chief Executive Officer of the West and Central Africa’s number one independent media specialist, mediaReach OMD, Mr. Tolu Ogunkoya, has said that the partnership between his company and Google Nigeria has been taken to a new level with the recent hosting of Google@mediaReach OMD.

Ogunkoya said the recent event titled: Google@mediaReach OMD, was unique as it happened in Nigeria for the first time. He explained that the event was developmental and experiential as it focused on demonstration of new products like Google Card Board (Augmented Reality), Google Now, and Cromecast.

Speaking during an interview in Lagos last Thursday, Ogunkoya said there was a deal on building digital capabilities between Google and mediaReach OMD before now. The recent collaboration between the two companies, he stated, was just taking the bilateral relationship to the next level on various Google products.

He said the event targeted leveraging YouTube beyond advertising and creating content from the consumer context and brand connect in the area of Hygiene, Hub and Hero content which consumers would like to see coming from the brand.

Ogunkoya stated that the joint event focused on Connected Consumer and role of Digital, as the line between Offline and Online are blurring because consumers travel within physical and virtual world effortlessly and our Media Strategy should reflect this.

His words: “mediaReach OMD has been one of the lead buyers of Google in Nigeria. It has been an ongoing joint effort of Google and mediaReach OMD to build digital capabilities, both within the agency and within the marketing team of our clients, titled as Digital Days, which has been happening for a while and Google @ mediaReach OMD is very different from Digital Days.”

According to him, the objective of this effort is to bring more collaboration between Google and mediaReach in which the clients will directly benefit. “It’s about creating Best-in-Class examples in-market which the world will see coming out of Nigeria.”

For years, mediaReach OMD has distinguished itself as the leading media agency in Nigeria with a market share of 32.1 per cent, growing at 13 per cent yearly, as per the latest report published by RECMA in June 2014.

Locally, mediaReach OMD has been representing Nigeria at the Cannes Young Media Lions since 2008, 2009, 2010, 2011, 2012, 2014. Also, the agency has been instrumental in publishing Media Facts Book annually, for over a decade with an objective to organize the information in the West and Central Africa region and make it easily accessible and useful to corporate and individual users alike. mediaReach OMD continues to be a thought leader to pioneer various initiatives at an industry level, both syndicated and proprietary researches, the latest being Nigeria Media Index, an upscale survey to get a thorough understanding of consumers and various product categories in Nigeria.

Globally, OMD continues to be AdWeek’s Global Media Agency of the Year in 2014 and Most Awarded Media Agency Network by Gun Report in 2014.