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SKG introduces new antacid product, rewards loyal partners

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Managing Director, Jonaco Pharmaceuticals Limited, Mr. Chizoba Okeke (left); General Manager, Sales & Marketing, Mrs. Pat Iloba; Managing Director, Mr. Okey Akpa; and Marketing Manager, Miss Victoria Okon, all of SKG Pharma Limited during the launch of Rulox Antacid Tablet at the SKG Pharma Trade Partners Conference in Lagos.

One of the leading pharmaceutical brands in the West African sub region, SKG Pharma Limited, has introduced into the Nigerian market its Rulox brand of antacid tablets. The new product was unveiled to the public during the just concluded SKG Pharma Annual Trade Partners Conference, held in Ikeja, Lagos over the weekend.

Rulox antacid which already has oral suspension in the market is used in the management of peptic ulcer, dyspepsia, reflux oesophagitis and gastritis, heartburns including heart burn in pregnancy, gastro intestinal flatulence and discomfort due to excess stomach gas. It is chewable and comes in handy transparent sachet enclosing the pink tablets making it easier to carry when going out of home. Trade partners and other guests who sampled the product during the launch testified to the pleasing taste and instant relief it gives.

The Trade Partners Conference is a platform by SKG Pharma to reward distributors who play major role in the company’s overall distribution value chain.Among key distributors who were rewarded in this year’s event include Jonaco Pharmacy Limited, Onitsha who emerged overall best Trade partner of the year, Simba Pharmacy Limited, Lagos and Tanimola Pharmacy Limited Ibadan who took second and third positions respectively.

In his remark during the conference, Managing Director, SKG Pharma, Mr. Okey Akpa, expressed deep appreciation to the company’s trade partners for their tenacity and resilience in ensuring that the company’s products get to the consumers in all towns and villages in the country in the midst of national economic meltdown last year.

Akpa said that the essence of the annual conference is to interact with their partners in business, feel their pulse, note their challenges and fashion out modalities of meeting their needs for the overall growth of the company and profitability of the trade partners.

He said that SKG Pharma does not compromise in things that are important to their consumers such as quality hence; the company is invariably optimistic about the future, the country and the market despite the harsh economic climate.

Akpa who is also the Chairman of Pharmaceutical Group of the Manufacturers Association of Nigeria, however, called on well meaning Nigerians, governments at all levels and various institutions in the country to patronize made in Nigeria products, especially pharmaceutical products, noting that depending on imported products is a high risk.

“The only way Nigeria can come out of recession quickly is to produce its way out of recession. For every product imported is a job lost to another country,” said the SKG boss who is also Chairman, West Africa Pharmaceuticals Association.

This year’s conference provided yet another opportunity for participants to be trained on contemporary business strategy with a presentation on “Business Survival on a Challenging Economy” by a renowned economist and researcher, Victor Ogharanduku.

His presentation equipped participants with necessary strategies and tools needed in doing business in an economy in recession. Key among his recommendations is the need to do business on a low-key credit basis during recession, noting that businesses are likely to survive in harsh economic conditions on a pay as you go basis.



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