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How WASCO Ajinomoto promotes healthy living

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Head of Marketing, WASCO Ajinomoto, Mr. Isa Hassan Shallangwa; General Manager, African Business Development, WASCO Ajinomoto, Mr. Sato Takashi; Ajinomoto Brand Influencer, Miyonse Amosu; Ajinomoto Brand Ambassador, Helen Paul and Managing Director, WASCO Ajinomoto, Mr. Junichi Niki during the unveiling of Brand Ambassadors and factory tour recently in Lagos

…Unveils brand ambassadors
West African Seasoning Company Limited (WASCO), an affiliate of the AJINOMOTO Group, has reiterated its commitment to promoting healthy living with its offerings of monosodium glutamate MSG content. While speaking at the factory tour and unveiling of celebrities, Helen Paul and professional chef, Miyonse Amosu, as ambassadors of the brand, Umami seasoning, Managing Director of the company, Mr. Junichi Niki reaffirmed that the duo would connect with consumers and deepen public awareness on the benefits of the brand.

He said, “MSG, based on scientific findings, is 100 percent safe for consumption. For over a century now, MSG has been used to add Umami, the fifth basic taste that enhances taste and makes dishes more delicious since it was discovered in 1909. MSG is present in most natural foods such as meat, seafood, vegetable, cheese and milk. Umami is a universal taste.

“As a food company, we have been in Nigeria since 1991 distributing nationwide. Over the years we have grown especially in the Northern area and so we want to renew our strength in the Southern areas of Nigeria to complement our efforts in the North.”

Also, Head of Marketing at Ajinomoto, Mr. Isa Hassan Shallangwa, said, “Umami is having a strong pleasant taste that is not sweet, sour, salty, or bitter, especially like the tastes found in meat, strong cheese and tomato. The safety of umami substance has been approved by authorities all over the world such as in the USA, EU, Australia, Japan, and also by NAFDAC/Nigeria.”

He noted that the brand was the first MSG seasoning produced since 1909, adding, “In Nigeria, West African Seasoning Company (WASCO) will continually and significantly contribute to promotion of good health and good culinary practice for healthy living of all families through the provision of nutritional seasoning products and other products of high quality to our consumers.”

Brand Ambassador, Helen Paul, expressed delight, adding that she would continue to promote the brand. The former Big Brother Nigeria contestant, Miyonse Amosu, also expressed excitement about the project, saying, “As a chef, I’ll be educating and informing consumers on how they can use their AJI-NO-MOTO® seasoning.”


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