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Campari inspires consumers with ‘Make It Red’ campaign

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Brand Manager, Campari, Rilwan Shofunde, (second left); Lead Brand Ambassador Campari, Innocent Idibia (2Baba); Marketing Manager, Brian Munro Limited, Nkechi Nwachukwu and Chief Executive Officer, Stalad Gardens, Oladeji Ayodele, flanked by Campari Ambassadors at the Campari ‘Make It Red’ Viewing Centre at Stalad Gardens, Lagos.


World-renowned premium cocktail base drink, Campari, is set to inspire Nigerian consumers to discover and share their unique passion with one another.Campari already known for its vibrant red colour has tasked consumers to rekindle their passion by taking the ordinary and make it extraordinary through its refreshing campaign titled ‘Make It Red’.

The Campari ‘Make It Red’ campaign will afford teeming consumers and adorers of the invigorating bitter tasting cocktail base to experience the versatility of Campari’s secret recipe whilst sharing unique and exhilarating moments with loved ones.

However, to further sustain the style, resonance and excitement, which personifies the brand, Campari has also extended the contract of iconic entertainer and multi-award-winning music act Innocent Idibia, popularly known as 2Baba as the lead brand ambassador.

Also, as a part of the Campari ‘Make It Red’ experience, winners from the “Display and Win” promotion, joined Campari brand ambassador and music icon 2Baba on an all-expenses-paid trip to the 2018 Russia World Cup in support of the Nigeria Super Eagles.

The brand ambassador, 2Baba in his reaction stated that “I am highly enthusiastic about the Campari ‘Make It Red’ campaign as it affords me and other interesting personalities like Lasisi Elenu, Tobi Bakre, Linda Osifo, Teddy-A, Harrysong and Bambam to share a fantastic brand experience with our teeming fans. My journey with the Campari brand has been a great one with numerous opportunities.”

Campari is the world number Spirit Aperitif with a 150-year secret recipe that gives a distinct and captivating drink. Campari encourages everyone to enjoy their drinks responsibly, Toasting life together.


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