Cannes Advertising festival: Nigeria’s representatives emerge
As the Nigerian advertising industry rolled out the drums again at the glamorously celebrated Lions Night Nigeria to appreciate creativity and celebrate the future of advertising, winners emerged for the Miami Ad School Scholarship Competition, the Young Lions Competition as well as the Roger Hatchuel Academy Nigeria awards, carting away trophies, commendation and scholarships. The event, organized by Chini Productions, the official representative of Cannes Lions in Nigeria, which was held on 9th of April 2016, had in attendance, many high flyers in the Nigerian advertising industry, including the Registrar of Advertising Practitioners Council of Nigeria (APCON), Alhaji Garba Bello Kankarofi, who could not hold back the excitement as he congratulated the awardees.
Nevertheless, the Miami Ad School Scholarship Competition had winners across different platforms; ranging from portfolio programs, to Bachelor’s degree scholarship and Master’s degree Scholarship. While Michael Ekenobi, Nojimudeen Mubarak, Nwaizu Lynda and Afe Ayodeji clinched the Adebola Babatunde Scholarship for portfolio programs, Jephthah Nwabuisi got the Bachelor’s Degree scholarship. The master’s degree scholarship on the other hand went to Amuda Tobi and Ifeanyi Dibia.
In the Roger Hatchuel Academy Competition, a final year student of University of Lagos, Chiamaka Obunadike, won the gold medal, the silver went to Maryann Okonkwo of Redeemers University and Akinyemi Mabayomije Adijat from the Nigerian Institute of Journalism took away the bronze medal. The Best Teacher Award went to the supervisor of the winning student, Dr Abigail Ogwezzy-Ndisika of the University of Lagos, in the same fashion, the Best School Award went to the School with the highest cumulative score for their 3 participating students, which in this case is the University of Lagos.
Apparently, the winner of the 2016 Roger Hatchuel Academy Competition, Miss Chiamaka Obunadike will now represent Nigeria in the high profile Roger Hatchuel Academy class organized for international students during the Cannes Lions International Advertising Festival with an all-expense paid trip to Cannes, France, the venue of the festival courtesy of the Advertising Practitioners Council of Nigeria (APCON), likewise, first runner up , Maryann Okonkwo will represent Nigeria in the next edition of the Dubai Lynx Festival.
The Young Lions Competition winners were also announced. For Young Lions Media Competition, the winners are Cynthia Isilola and Emmanuel Otegbayo from MediaReach OMD. Contestants from DDB Lagos, Okwuchi Opara and Vanessa Iloenyosi got the prize for Young Lions Design Competition. Setting new standards, Insight Communications’ Emeka Ezeagu and Adefolaju Tella won in the print category, the same agency took the trophy for cyber and film categories as Adekunle Koledoye and Azad Abdullahi as well as Jephthah Nwabuisi and Samuel Olorundare came out tops in both categories respectively. These winners will represent Nigeria in the 2016 Young Lions Competition that will hold during the Cannes Lions Festival in Cannes, France.
“Our global winning culture cascades into our local markets; we train our talent on an on-going basis, including regional webinars on weekly basis as a source of inspiration to be abreast of latest developments and raise the game. Additionally, we have many local initiatives through which we encourage our people to produce works that deliver on objectives and help overcome current business challenges of our Clients”, said Tolu Ogunkoya, CEO, mediaReach OMD, who spoke specifically about his agency representatives winning Young Lions Media – Global Competition for the 7th time since 2008.
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