Celebrating two years of hardwork in marketing communication

It was not just a moment of celebration but of reflection on how the journey started for 7even Interactive, considering the harsh economic environment at the tim and against commonplace prediction, 7even Interactive opened its doors for business in the seemingly saturated marketing communications sector, with a determination to succeed.

Surprisingly, the agency’s anniversary date, February 24, almost slipped by like any other day, no thanks to work pressure in the agency but its management eventually spared a few hours, albeit low-key, to celebrate with close associates and reflect on its past 24 months of being in business while gearing up for a more challenging and rewarding future.

The past 24 months have been challenging, says the suave but unassuming, Chief Operating Officer, 7even Interactive, Mr. Taiwo Agboola. “We came at a tough time when businesses were either cutting down in size or right-sizing, while some were out-rightly closing operations, but young as we were, we were determined and ready to push the envelope and change the industry graph in positive light.

“Indeed, the agency was challenged, encouraged and inspired by our crop of clients to keep our eyes on the ball with a possibility mindset.”He said in order to be relevant to clients and their businesses, the young agency could not afford to do otherwise.

According to Agboola, within the last 24 months of operations, the 7even Interactive “challenge” inspired by clients paid off.“The agency has berthed signature, mould-breaking creative campaigns and outstanding marketing solutions for clients,” he added.

He sated that Fidelity Bank Plc was the first on the agency’s clients’ roster. Between the bank and the agency, the award-winning “Tough Job” thematic campaign and its various executions have positioned the bank and the agency in glowing lights among their target publics. The campaign, which won eight awards at the 2016 Lagos Advertising and Ideas Festival (LAIF) award, was described as a whole new concept in advertising banking and financial services. The campaign also got an international nomination and recognition at Marrakech, Morocco (2016) Advertising Festival award.

The agency’s performance at the LAIF ranked it at an impressive eight position on the table of Nigeria’s creative shops. The agency’s other clients include Mainone, British Council and Paradise Estates Ltd to mention a few.

7even Interactive’s Midas touch is not only noticeable on clients’ businesses, the agency towards the close of 2016 engaged in self-sponsored advocacy campaign against the chronic societal ill, rape, as its Corporate Social Responsibility (CSR) contribution to the Nigerian society and humanity in general.

The novelty, surprise element, the cause, its import and concept of the campaign tagged “Frixion Vodka” instantly endeared it to Nigerians with notable elite celebrities such as Kate Henshaw, Toni Kan, Praise, Simi among others volunteering to partner with the agency in its unique fight against the age-old social malaise known as rape.

Going forward, the agency is determined more than ever before to up its ante in berthing more parity breaking campaigns that provide solution to marketing challenges.

“We are young and have what it takes to drive this industry in the light of the new market realities, especially in this era of digital awakening and highly mobile target audience,” Taiwo said, urging his colleagues to brace up for the challenges ahead as the agency revs into its third year of operation, which he said promises to be more fun and exciting than the last 24 months.