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DAAR Communications reorganises for better service delivery

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The management of DAAR Communications Ltd recently held a business meeting in Lagos to intimate stakeholders of the new developments at the firm aimed at providing better services. The meeting had in attendance media buyers, advertisers, film producers, directors and others.

In his address, Group Managing Director, Anegbe Anthony Akiotu, commended stakeholders and said the company’s existence in the past 25 years is an indication that its services are valued. He appealled to them that as partners everyone must be committed in maintaining the reputation. He stated that the organisation has not been resting on its oars, adding, “It has been reshaping on products to improve the content, service delivery, technology, human resources rejuvenation to serve better, professionally.”

Programme host and presenter, Namure Ediomioya, took participants through the programmes that are expected to take off from the third quarter, saying some of them were new while some were people’s favourites that went off air and were being brought back.

According to Ediomioya, Palace, Mama Put, Take A Chance and others are some of the soaps and dramas that would be brought back. Palace, for instance, was huge and when it went off air people kept asking why. She said, “We are commissioning these programmes to reduce the influx of content coming in from independent producers and so we can have our own content exclusive to us as well as maintain the best quality.”

Some of the best producers and directors such as Tunji Bamshigbi, Emem Isong, Ralf Nwadike, Funke Akindele-Bello, Christopher Edozie and others will bring their expertise to some of the programmes so as to get the best productions that the company can offer.

Just like the TV arm, Managing Director, Radio Services, Ambrose Somide, also noted that Raypower FM100.5 had undergone a lot of transformation in terms of programming and technology deployed in delivering what it does across Nigeria, which he said took the organisation from where it was to where it is.

According to Somide, “The history of radio transmission in Nigeria cannot be complete without mentioning the role Raypower played. We changed the face of broadcasting, as it is evident in all the branches. Having done this for years, there is a way we tell a story in that people want to listen. Besides, from research we know the people that listen to what at what time so we schedule our programmes based on this research such that everyone is catered for. All genres of music is played within an hour so that whatever your preference, you will not be left out, especially when you are driving home.”

Chairman of the organization, Mr. Raymond Dokpesi (Jnr), represented by Akiotu said, “I have seen the evolution of DAAR Communications and I am glad that we have been pioneers in the industry being the earliest that obtained a license for radio and TV. We have, however, asked ourselves where we want to see DAAR in another five years and we realised that there have been a lot of changes in the industry and we also have to make those changes in our operations.

“We have invested about $300 million in terms of programming and in technology because we know that as pioneers we need to take broadcasting to the next level. DAAR Communications is set to give a new face to broadcasting from July when everything will be set for full transmission.”

Executive Marketing Director, Faith Ike, acknowledged that a lot has been going on about compliant, speedy response, prompt submission of invoices but she promised, “You won’t run after us again. We want you to be partners with us indeed; meaning that even suggestions on programming are welcomed.

“The industry in growing and we are growing with it to serve you better. As a result, we shall be reviewing our rates so that we can stay alive. However, we can always dialogue and come to agreement on this where there are disagreements. As our partners, we are counting on you to support us as always.”Stakeholders commended the organisation for its programming repackaging, but were skeptical about the rate increase, while some suggested that since sports was huge, sport programmes should also be considered.


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