X3M Ideas wins African Cristal Award, opens new office complex
The four years old agency, which has been awarded the “fastest growing agency” on a number of occasions including other awards to its credit – Sterling Performance in the Lagos Advertising and Ideas festival (LAIF) four years running – recorded the feat in Marrakesh at the annual Cristal, which held from September 22 through 23, 2016.
Although the agency had four nominations at the 2016 Cristal, the award, which came via one of its works for Etisalat Nigeria (EMTS), is the only medal awarded in its sub-category, serving as the icing on the cake for the agency’s recent record relocation to its new purpose-built, state-of-the-art office in Ikeja, Lagos.
The young has maintained an impressive record as one of the most creative agencies in the country, having found a place within the first four bracket on the table of the most creative agencies in the Nigerian creative industry’s LAIF awards.
The African Cristal as a regional advertising award stands as the first Summit for Media and Communications dedicated to the African continent. It brings together the entire media and communication industry to network and to promote regional culture through dedicated competitions, conferences and debates.
While giving kudos to the clients that make the agency thick on all fronts by consistently challenging it to be on top of its game right from day one, Chief Creativity Officer/CEO, X3M Ideas, Mr. Steve Babaeko, said, “As X3M Ideas, we are excited with the award, especially coming on the heals of our movement to our new office complex. It shows our young team is finding the rhythm to be on top of our game even internationally as we have been able to establish for ourselves on the local scene without a doubt in the mind of anyone. It is a sign of better days ahead for us and our different stakeholders across the spectrum”.
The agency has the record of being the most ‘audacious in doing good.’ In its four years of operation, X3M Ideas has consistently engaged in annual Corporate Social Responsibility (CSR) initiatives without fail. The efforts have seen four public secondary schools and one special education centre (Lagos State Remand Home for Boys) benefitting from the annual intervention projects aimed at improving the quality of education through the provision of capital intensive facilities to beneficiaries.