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Mercedes-Benz records 1.35 million sales in seven months

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S Class

Mercedes-Benz has sold a sum of 1,356,350 vehicles in the first seven months of this year, which represents an increase of 2.3 per cent and a new record.

Mercedes-Benz maintained its market leadership as the premium brand with the highest number of new registrations in the first seven months in markets including Germany, France, Switzerland, Portugal, USA, Canada, South Korea, Japan, Australia and Brazil.

Last month was the second-best July in the history of the brand with the three-pointed star, with worldwide sales of 167,518 passenger cars, despite several factors that led to constraints in the availability of some models.

Member, Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales, Britta Seeger in a statement said: “Never before have so many customers taken delivery of their new Mercedes-Benz in the first seven months of a year.

Since the beginning of 2018, we have increased our unit sales by 2.3 percent to more than 1.35 million passenger cars sold.

“Since the market launch of the C-Class Saloon and Estate, more than 9.5 million of these models have already been sold.

Since July, our new models of the C-Class family have been in the showrooms of the European dealerships, with whom we intend to continue the success story of our bestselling series,” Seeger disclosed.

Mercedes-Benz unit sales by region and market

In Europe, Mercedes-Benz sold 65,568 vehicles in July -13.9 percent.

The brand with the three-pointed star anticipates further sales stimuli as the year progresses from the new C-Class family, whose market launch commenced in Europe last month.

Sales of 542,358 units since January are slightly below the very high number sold in the prior-year period (-3.2 per cent).

In Germany, the domestic market, Mercedes-Benz handed over a total of 173,721 passenger cars to customers since the beginning of the year (-2.7 per cent).

More cars with the star were sold than ever before in that period in markets including France, Spain, Sweden, Poland and Denmark.

In the Asia-Pacific region, strong demand for Mercedes-Benz models in July led to a new best figure of 73,484 units sold (+4.6 per cent).

In the first seven months of the year, significant growth of 11.4 per cent was posted.

A total of 566,842 customers were delighted to receive their new car with the three-pointed star – more than ever before in this period.

The biggest sales market last month was China with 52,616 passenger cars delivered and an increase of 8.3 per cent.

Since the beginning of the year, 392,780 units have been sold there, representing growth of 15.1 per cent.

Mercedes-Benz thus set a new sales record for the first seven months in China, as also in South Korea, Japan, India, Malaysia and Thailand.

In the North American Free Trade Agreement (NAFTA) region, a total of 24,884 Mercedes-Benz cars were delivered to customers in July (-19.0 per cent) and 216,133 since the beginning of the year (-3.6 per cent).

The brand with the three-pointed star sold 20,034 cars in the USA last month (-22.7 per cent).

From January to July Mercedes-Benz delivered a total amount of 178,882 cars in the USA (-4.8 per cent) and maintained its market leadership in the premium segment.

In Mexico, thanks to double-digit growth rates, Mercedes-Benz set new best-ever sales figures for a July and for the first seven months of a year.

Mercedes-Benz unit sales by model

Sales of the S-Class Saloon increased last month by 16.5 per cent to 4,906 units.

Unit sales doubled in Germany, one of the model’s biggest markets, and in Japan they actually more than quadrupled.

From January to July, more than 48,000 units of the S-Class Saloon were sold (+26.3 per cent).

The Mercedes-Maybach S-Class achieved a new sales record since the beginning of the year.

The C-Class Saloon and Estate posted worldwide sales of 29,298 units in July (-9.9 per cent).

Although the market launch of the new models has not yet started in the Asia-Pacific region, the C-Class was particularly well received by customers in China.


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