Mr Biggs launches promo to mark 30th anniversary

The United Africa Company Restaurant (UACR), in collaboration with Coca-Cola, recently launched an in-store promotion to celebrate and reward their teeming customers nationwide. The promo tagged, Mr. Bigg’s Shout-out also marked the 30th anniversary of the fast food outlet.

While urging members of the public to take advantage of this gesture from the brand and share in Mr. Bigg’s joy, UACR Marketing Manager, Mrs. Eustesia Ogunnusi, said the launch of the promo was to celebrate and reward their customers. She added, “Coca-Cola has also provided branded 50cl PET drinks with the inscription ‘Mr Biggs @ 30’ to celebrate the brand and excite our customers.”

Human Resources Manager, UACR, Mr. Bola Olatinwo, said the outlet evolved from reactions to the growing demand for greater variety in fast food offerings for freshly baked, hot snacks and meals.

“At its opening for business to the general public, the outfit shocked business with its possibilities. The customers count easily hit the roof, thus, making it one of the top 10 fast foods restaurants in the world in terms of customer counts,” Olatinwo said.

Olatinwo reminisced, “the first restaurant on 51 Marina Street, Lagos was opened in 1986, and at that time, only a limited menu of pastries; beef, chicken and apple pies, sausage rolls, doughnuts and beef burgers was available, a far cry from the extensive menu on offer today.”

He said the second restaurant opened two years later, in 1988, and thereafter, one restaurant was opened in Lagos every two years. By 1995, the fast food outlet had opened five restaurants in Lagos, and moved to Port Harcourt.

According to him, the outlet’s chain grew steadily expanding across key cities in the country until it had developed a network of over 125 restaurants. “In October 2010, in response to the yearnings of our customers, we officially launched our “All New Look” Mr. Bigg’s. This involved a total re-engineering in terms of product offering, packaging, logo and the restaurants look and feel,” he said.

The Manager said the QSR brand has affected lives in various ways amongst which are the franchising model of business operation – a platform that creates opportunity for entrepreneurs to put their skills to use in owning and running a Mr Biggs restaurant; provision of direct employment to thousands of Nigerians through its network of restaurants spread across the country, as well as indirect employment for suppliers, contractors and other business partners.