Nestlé launches MAGGI Yelo Peppeonline to promote healthy lifestyle
Nestlé’s MAGGI brand has introduced a unique online nutrition education series to celebrate contemporary African cuisine and promote healthy lifestyle. MAGGI Yelo Pѐppѐ, the 13-week programme will highlight the numerous challenges that modern African women face when trying to balance providing nutritious and healthy food for their family, with all the other demands of a modern life.
MAGGI is inspiring millions of women to use local ingredients to cook tasty meals for their families through its highly successful nutrition road shows. With its Yelo Pèppè series, the brand is adopting a new and innovative way to connect with the modern consumers who are increasingly watching online video content. Connecting with their consumers through a completely original drama series is the latest way MAGGI sets out to show that healthy cooking can be exciting without having to compromise on taste.
To bring Central and West African audiences the richest video content possible, MAGGI has partnered with Google/YouTube and collaborated with Ghanaian award-winning film director and writer, Shirley Frimpong-Manso. The weekly programme will be available on the MAGGI YouTube channel to link the viewers to a whole world of extra content such as beloved African recipes dressed with a health twist, lifestyle discussion groups and nutrition tips created in collaboration with some of the best regional food influencers and Nestlé nutritionists.
Business Executive Officer for Culinary at Nestlé Central & West Africa, Dominique Allier, said, “MAGGI is committed to promote homemade, wholesome cooking with local ingredients. We want to connect with more than 10 million people on the importance of eating a nutritious diet, adopting healthy lifestyles and maintaining a sense of wellbeing.”
Yelo Peppè is also a concrete expression of the fourth MAGGI ‘Simply Good’ commitments announced in 2017 designed to use more familiar and common ingredients, to improve the nutritional profile of its products, working on salt and sodium reduction, in addition to the fortification in iron, to create more value for the society and the community by increasing local sourcing and contributing to the local economy, to raise awareness and contribute to nutrition education about healthy lifestyles, and cooking and diets.
No comments yet