NewBrandsXPO to hold in Nigeria 

The NewBrandsXPO, an experiential expo for new and emerging brands, is set to hold in Nigeria from June 29 through 30, in Lagos.

Promoted by Heventin, a corporate event and brands activation company and Uburu, an integrated marketing communications consultancy, NewBrandsXPO is a one-stop shop for organisations seeking to launch new products and services into the market, and get instant consumer feedback.

According to Olanrewaju Samson, Activations Director at Heventin: “In a world full of buzz and surface interactions, people are seeking more depth and meaning.

The NewBrandsXPO platform is an ideal space for exhibitors and visitors to nurture the trust and confidence necessary for the realisation of business goals and fulfillment of personal needs.”

Samson noted that the expo would not only connect and stimulate business relationships among African start-ups but also give innovators seeking financial backers and crowd funding the opportunity to pitch directly to potential investors and possible venture capitalists.

While commenting on the importance of NewBrandsXPO, Tony Usidamen, Lead Consultant at Uburu, said: “To remain continually relevant, brands need not only ensure that their advertising messages and communication channels are fully optimised across multiple devices and platforms, they must also find ways to authentically engage with consumers.

“NewBrandsXPO aims to foster consumer-brands relationships by providing a unique avenue for consumers to experience brands realistically. Exhibitors will cut across different sectors including IT and Telecom, consumer electronics and kitchenware, automotive and travel, FMCG, financial services, health and wellness, personal care, apparel and fashion accessories, food and drinks, and many others.”

Heventin is a Nigeria-based activations company. Since 2012, it has been activating fresh and innovative events ranging from conferences, corporate gala, consumer activations, roadshows and exhibition management.