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Nigerian outdoor advertising practitioners head to US Varsity

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marketingIn furtherance of their goal to give Outdoor Advertising its rightful place in Nigeria, members of the Outdoor Advertising Association of Nigeria (OAAN) have mapped out a series of capacity-building training programmes, starting with an Executive Education Workshop in the United States of America.

Focusing on the theme, ‘The Art and Science of Outdoor Advertising in the Age of Digital Media’, the five-day training will hold from April 12 to 17, at the Department of Communication, North Dakota State University (NDSU), with resource persons drawn from American Universities and American Professional Outdoor Advertising Practitioners.  

The curriculum for the training, which was drawn up by OAAN members and NDSU Advertising Professors, shows that participants will be exposed to a wide range of topics that include; Business aspects and return on investments in outdoor advertising, Managing the creative process, Working with governments and public institutions. Other topics are: Innovations in outdoor advertising practice, Media relations for outdoor agencies, and Leadership paradigms for outdoor agencies etc.

Professor and Chair of NDSU’s Department of Communication, Dr. Mark Meister, said his team is excited about the opportunity to collaborate with OAAN in co-hosting the special training, which demonstrates the university’s commitment to serving its publics, locally and internationally.

He added that since communication coursework started at NDSU in 1907, making it one of the pioneers in providing university-level education in communication, the emphasis has always been on leveraging Professional practices with high quality academic instruction. 

On his part, OAAN President Mr. Charles Chijide expressed optimism that the forthcoming training will be very beneficial to OAAN members and their clients in all areas of marketing communication in Nigeria.

Chijide is confident that participating OAAN members and their clients will benefit immensely from the experience in the US, where the outdoor advertising association was established in 1891.

OAAN Secretariat is handling the registration for the training on behalf of its members and all others who may want to participate. Interested prospective participants can contact the General Secretary of the association for additional information.
 



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