NOVELPOTTA Y&R unveils new identity
Within a short period of its existence, the agency became a household name, servicing businesses across different sectors of the economy on the strength of its creative ability.
Ten years ago, the organisation extended its frontiers by becoming the first Nigerian advertising agency to establish a wholly owned (100 per cent) office outside the shores of the country. Today, Y&R Douala (formerly NOVELPOTTA Y&R Cameroon) is the Francophone sub-hub for French territories in Senegal, Cote d’Ivoire, Mali and in the CEMAC region.
Its founder, Dr. Celey Okogun said, “Y&R Lagos is a demonstration of the considerable brand affinity between the network and us. The network has decided to play up our strengths and the values that bind us together, that’s the Y&R brand. Thus, affiliate offices and strategic partners were migrated to become Y&R brands in their cities or countries. We are particularly delighted that Nigeria is one of such offices selected.
“It is an opportunity for us to redouble our efforts therein adding value to the businesses of our various clients and the creative industry in Nigeria generally. We are, therefore, happy to announce that the organisation formerly known as NOVELPOTTA Y&R is now Y&R LAG or Y&R Lagos.
Lagos, the city we all love to call LAG comes into full prominence in the new arrangement. I dare say, in a positive sense, the more things change, the more they remain the same and more engaging.”
Also, Head of Production, Mr. Chinenye Godsproperty John, noted, “The new identity places a premium on Y&R with an uncompromising visual appeal and in turn places a responsibility on us as local affiliate to uphold the deep connectedness of Y&R as a global boutique. We find the simplicity of the new logo quite engaging and attractive to all stakeholders.
“As we approach the double decade mark, Y&R Lagos will continue to strive to be the best workplace where every young, fertile mind wants to realise his or her dreams.”
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