Peak Milk unveils largest chocolate cup

FrieslandCampina WAMCO Nigeria Plc, makers of Peak Chocolate Full Cream Milk Powder and Peak 456 Growing Up Milk, unveiled a 10-foot high chocolate cup in celebration of Children’s Day and ahead of World Milk Day on June 1. The unveiling, which was in partnership with Nutrition Society of Nigeria, took place at JJT Park in Lagos and was attended by over 2,000 children and parents.

Brand Manager of Peak Chocolate Full Cream Milk Powder, Gloria Jacobs, said the essence of the unveil was to re-emphasise the importance of nutrition whilst creating excitement for children.

“With this year’s event, we wanted to show something spectacular and never-been-done feat to Nigerian children and particularly impress on them the importance of good nutrition by taking Peak Chocolate and Peak 456 daily for optimal growth and brain development because both contain adequate vitamins and essential nutrients,” she said.

Also speaking, Senior Brand Manager, Peak 456 Growing Up Milk, Akon Imoh, explained that to demonstrate the versatility of milk in everyday foods, the children were encouraged to prepare daily recipes with Peak 456 and Peak Chocolate as a follow up to their Peak masterclass. The children then produced pancakes, chocolate cakes and doughnuts, and banana smoothies to the amazement of their parents. There was also a masterclass for mums to highlight the nutritional benefits of adding milk to their children’s daily foods.

Marketing Manager, Peak, Maureen Ifada, reiterated that the Peak brand is synonymous with quality and high standards, as it is always a step ahead in providing the best nutrition required for daily living.

“Children are very important to us at FrieslandCampina WAMCO Nigeria and it is very essential to cultivate them young, especially at this stage of their growth when they need high quality nutrition for optimal brain growth, strong body development, sharp minds and a healthy lifestyle,” she said.

The children participated in outdoor games and performed the drink-move-be-strong exercise routine. Sensational Afro pop singer, Simi, entertained the children and parents with her hit songs.

The Peak Children’s Day Party also featured a nutrition talk by a representative of Nutrition Society of Nigeria. Everyone enjoyed unlimited access to Peak Chocolate and Peak 456 milk.